International “Wear Your Kaffiyeh With Pride” Day

// June 1st, 2008 // Blog

HELP NEEDED: I need help circulating this press release about Kaffiyeh Day, especially to the US press. Please leave a comment at the end of the press release post if you can be of assistance.

UPDATE 1: Please change your Facebook profile pic on the 6th to either of the following – especially suitable for those who cannot get their hands on a kaffiyeh on time, but want to show their support. They also make great blog buttons! Click on the links below to be taken to the image, and right-click, save, to download it to your computer:

Click here to download one of five comic book hero designs by

Click here to download this design by

UPDATE 2: I've also created a Flickr group, along the same lines as the event page:

UPDATE 3: Someone contacted me suggesting that participants of the event should also make sure to contact DD and demand that they offer an apology. Contact details have been added at the bottom of this post.

UPDATE 4: I wrote an article explaining Kaffiyeh Day from a personal perspective for – read it here.

UPDATE 5: I wrote a “scientific” paper based on the preliminary results of the Kaffiyeh Day study. :)

I've just created an event on Facebook, in response to the ridiculousness of the Rachel Ray ad being pulled by Dunkin' Donuts. Only problem is, I'm not a “trend setter”. Never have been! So those people who have that gift, please help me to plug this very simple event, so it can actually be newsworthy, God-willing. Thanks in advance!

‘Īd=20090243695" target="_blank">International Wear Your Kaffiyeh With Pride Day – Friday June 6th

A peaceful, visual protest against the clear racism displayed by a certain right-wing blogger, and her pals, after their ridiculous demand that Dunkin' Donuts pull an online ad featuring Rachael Ray wearing a distinctive black/white scarf, which apparently looked too much like the Palestinian kaffiyeh. According to said blogger, the kaffiyeh is the “traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad.”

Our response: what a load of xenophobic tosh!

More details about the incident here:

Instructions for the protest…
Simple: on Friday June 6th:

1) Wear a kaffiyeh! Preferably whilst standing outside your local Dunkin' Donuts. ;) PLEASE DO NOT HARASS ANY DD EMPLOYEES OR CUSTOMERS, OR BE ANY KIND OF NUISANCE TO ANYONE. This is a peaceful protest, and besides, DD serving staff are not responsible for their employer's marketing blunders! If you are asked to leave then do so, without causing a scene. We don't want this hitting the press for the WRONG reasons, God-forbid.
2) Change your profile pic to one of the images listed at the top of this post.
3) If applicable, change your Facebook status message to: is wearing their kaffiyeh with pride!‘Īd=20090243695
4) Take a photo/video of yourself wearing your kaffiyeh (with pride) and post it on the event page, or link to it on this post.
5) Contact Dunkin' Donuts – tell them about this event & demand for an apology – contact details at the bottom of this page.
6) If you own a blog or website, please write about the event & either link to this page or to the following:

Invite everyone to join in: Arab, and non-Arab. The more the merrier! A variety of participants will serve to highlight that the kaffiyeh is simply a piece of cloth, and not a symbol of murder and oppression, God forbid.

Heck, I'm not Arab… and I live in the UK… and I don't even own a kaffiyeh… but I'm gonna wear one on June 6th, God-willing. :)

*Online Suppliers of Kaffiyeh*
I found these via a Google search, so I cannot officially endorse their quality of service. However, unless you order next day delivery, there is a chance the scarf will not arrive on time… so try offline stores as well!

Message from store owner: “If you don't have a kuffiyeh, or enough kuffiyehs, and you order by noon Tues, we'll get it to you on time for the 6th! (in the States)”


Update: I ordered mine from freedom clothing on Sunday – I asked the owner, Joe Turner, to dispatch it asap, and he kindly complied. I received it Tues morn (click for pics). Thanks Joe!

*Contacting Dunkin' Donuts*

Thanks to Samar Dahmash Jarrah for the following:

Hold Dunkin' Donuts to ethical standards higher than the quality of their iced coffee.

How can we do it?

If you haven't already done so, tell Dunkin' Donuts to reinstate the online ad, and ask that the company issue an apology. Make your voice heard.

The head of marketing at Dunkin' Donuts is Frances Allen; her e-mail address is Please copy on any email you send to the company.

The Dunkin' Donuts Customer Care service line: (800) 859-5339. Be patient calling this number, it takes some time to get through. You can e-mail your concerns to or send a letter to:

Dunkin' Donuts Public Relations Department 130 Royall Street Canton, MA 02021
Tel: (781) 737-5200

If you live in Massachusetts (where Dunkin' Donuts is headquartered), contact your state representative, your state senator, and the office of the governor.

Bring your concerns to you local elected officials, and ask them to put pressure on Dunkin' Donuts to reinstate the ad and issue an apology. In addition to all of the Dunkin' Donuts stores frequented by Arab Americans in this country, the company has franchises throughout the Middle East.

46 Responses to “International “Wear Your Kaffiyeh With Pride” Day”

  1. Shahrzad says:

    This Kaffiyeh was a kind of fashion in Iran, sometime ago. Girls used to wear it instead of scarf and tie it behind the neck.
    I received your facebook event. Thank you tp inform me :)

  2. Homayra says:

    I’m not in the UK but I’d assume some Islamic stores may have them and if not, stores like Urban Outfitters etc. have been selling them too now in their rainbow range of colors, though it may be difficult to find out one there without pom-poms or some fur trim hanging off them you might want to give it a try…

  3. iMuslim says:

    Shah: no probs, sis. :)

    Homayra: I found a few stores via Google, and pasted the links above. I have ordered one from Freedom Clothing. I just pray it arrives on time! I may look in Islamic shops for a ‘back up’, insha’Allah.

  4. […] not just from all the typing I’ve been doing in the last couple of hours in relation to the kaffiyeh event (which got posted on the front of btw! […]

  5. chvnx says:

    I will wear mine with pride.

  6. MuslimMum says:

    Assalamu alaikum,

    Great idea! Insha’allah its a great success.

    Off to check it out on facebook.

    PS-congrats on making the front page of wordpress!

  7. gess says:

    Great idea! iMuslim!!!

    But I need to buy the scarf first :D

    PS, should we wear it as normal scarf or as “accessories” ?

  8. gess says:

    Ok, I have the Kaffiyeh (orange colour, is that ok?)

  9. Simona says:

    This is ridiculous on so many levels. Human beings can be so…tiring and pathetic. But my thought on this really is that I want one so bad! I’ve seen various people wear it as a scarf and I think it’s really cute. It’s just a cloth so how paranoid is one to solely associate it with someone they find evil or whatever? A lot of models actually wear this and in different colors but I think the black and one white are the best. It looks comfortable too. I honestly bet they would sell it wherever because more than people realize it’s worn by numerous people.

    I’m glad I came across your site. I haven’t come across a Muslim writer before so this is really cool!

  10. mcpagal says:

    This is a great idea for an event! I’m going to be wearing mine to an exam :)

  11. iMuslim says:

    chvnx: Good on ya!

    MuslimMum: Wa ‘alaykum salam wa rahmatullah. Although I’ve never been been featured on the front page before (as far as I remember), I’m not actually sure how difficult it is. It might just be a random system! Alhamdulillah, anyway. :)

    gess: Any colour will do… go crazy! ;)

    Simona: Welcome to my blog! People can be tiresome… but we just have to keep working hard to improve ourselves and hope we can inspire others to do the same. May God help us all.

    McP: You can use it to wipe the sweat from your nervous brow! I pray that you do well sis.

  12. […] response to the ad being pulled, iMuslim created a Facebook event on the 6th of June. She also requested a graphical substitute for those who’d like to […]

  13. gess says:


    I have problems to upload the banners– they are too big on my side bar.

  14. za3tar says:

    I just saw this. This is a great initiative. I’m in (i hope it won’t be a hot day ;-) )

  15. HFM18 says:

    Thankyou for your invite on Facebook, it’s my birthday so I’m going to try and make the Kaffiyyah compliment my outfit or something!


  16. iMuslim says:

    gess: you have to adjust the width attribute to that of your sidebar.

    So if your sidebar is 200 pixels across, the HTML for the image should look like this (please replace all the ‘[‘ and ‘]’ symbols with left and right pointy brackets, respectively):

    [a href=””][img src=”” width=”200″][/a]

    Alternatively, you could always download the image to your computer, resize as needed, then upload it to your blog.

    za3tar: I also hope it won’t be hot… cos either i’m wearing mine as a hijab or a shawl on top of a hijab! :)

    HFM18: Aww, that’ll be sweet, insha’Allah. Birthday blessings in advance. Xxx

  17. […] like to support them, or get your own adorable icon as you see above, you can learn more here), I can’t say that I’m jumping on the […]

  18. […] Visit iMuslim’s blog to get more info on Wear Your Kuffiyeh with Pride Day. […]

  19. Kuffiyeh Day says:

    […] response to the Dunkin Donuts fiasco, noted fashion trendsetter iMuslim has launched “International Wear Your Kaffiyeh With Pride” Day, with a number of supporters across the blogosphere and Facebook. There is also a Flickr group […]

  20. […] Details of the event by iMuslim here. […]

  21. gess says:

    OK, it works now :) Jazak Allah Khair

  22. […] more information and how to post your pictures on Flickr, visit here. No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI […]

  23. […] Sunday June 1st, I launched an event which you may have heard of: International “Wear Your Kaffiyeh with Pride” Day. This is in response to the now famous Dunkin’ Donut ad incident, which we wrote about last […]

  24. […] a blog or website, please write about the event & either link to this page or to the following: International “Wear Your Kaffiyeh With Pride” Day iMuslim "Sorry hon; but this date was basically a much-needed […]

  25. […] when the husband wore it to the Festival of Nations 2 years ago.  Howeva, it’s being called up tomorrow.  Granted, it will probably only get wear time on the bus and at jummah, since it’s […]

  26. Shawna says:


    The release is now posted on

  27. The Arabic release is now posted and published from

  28. Nihal Khan says:

    inshaAllah tomorrow i will post up a picture and video of myself entering a dunkin donuts with a keffiyah….hopefully no trouble :D

  29. iMuslim says:

    Thanks everyone for spreading the word and getting involved. I can’t believe the day has arrived! May God grant us success in eradicating hate and prejudice, ameen.

  30. Barhum Al says:

    Aslamu Alakum to all, I’m so amped up, the day is here I’m going to have myself a ball inshallah, May Allah make this cause easy on all of use. ameen. that we are able to get the peaceful word out.

  31. TripleM says:

    regardless the kind of prototype it present the Kaffiyeh still a huge trend in some western countries…we should be proud of such tradition it is some of the few common kind of wears shared between us ((The Arab People))

  32. […] a great idea and I love all the buttons and logos associated…find out more about campaign here and […]

  33. […] and photographic evidence can be found on the Online Journal of Social Networking, or the author’s home page. […]

  34. Nihal Khan says:

    How was your “Wear Your Kaffiyeh with Pride Day?”

  35. Shaikr says:

    Salam Bro. Nihal. I posted your Youtube vid on my site if you don’t mind!

  36. Nihal Khan says:

    ws…no problem

  37. Sabeur says:

    Im supporting this inshallah

  38. NexxuSix says:

    I have posted my comments and thoughts on my 360.Yahoo Site about this. Out here in my area, I seem to be the only wearing a keffiyeh… but I don’t mind… I’ve been wearing my vintage keffiyeh for years! =]

  39. NexxuSix says:


    Here’s my site :-)

  40. iMuslim says:

    Jazakallah for supporting the event!

  41. yurmuslimfriend says:

    How funny would it be to see the looks on the employees faces when you and all your friends wal in wearing a kaffieh?
    Seriously speaking though, if they look terrified then we should do dawah while were there right?
    we’ll tell them about how peaceful Isalm truly is :)

  42. hfm says:

    Let’s have one this year?

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